Research into target audience and production development and advertising

Playback
Playback is a film that is based on similar themes of my groups film. It is a horror film based on a killer who video taped the death of his own family and now his spirit poses the video tapes. Who ever watches these videos become possessed by this spirit and again begins the murders via video. The theme of home movie killings is similar to the ideas of my groups film and this makes the film is a good example for our audience research. 

This film is a new make, and has recently come out in the USA and to later be released in other countries. The film in the USA has been rated R, a rating which means the age seventeen and over unless accompanied by an adult. The film was directed by Michael A. Nickles, he has only directed one other horror based film XII. He wrote and directed both Playback and XII. The film was produced by three production companies, Fontenay Films, Bennett-robbins productions, and Emmett/Furla Films. Bennett-robins is an independent film company and has worked previously on crime films.


However because this is a recent film and the companies are new finding information about the film, how they distributed it and how they researched into their target audience.